Author: Theophilus Iorkegh

WhatsApp group chats have always been a powerful way to bring people together. From family updates and community discussions to

WhatsApp marketing for B2C businesses has moved beyond simple chats and order confirmations.  Today, it is a full-scale growth channel

B2C marketing has become central to how businesses connect with customers in today’s digital world.  Brands are no longer limited

January is when marketing strategies stop being ideas and start becoming actions. It is the month where brands either set

Ghost Pairing on WhatsApp is one of the latest and most dangerous threats targeting users of the world’s most widely

In 2026, WhatsApp isn’t just “another channel” in a long list of digital marketing tools.  It has become one of

WhatsApp has rapidly become one of the most powerful tools for businesses — not just for customer support or basic

We know exactly why you are here. You want to use WhatsApp to grow your business, reach customers directly, and

If you want to scale your WhatsApp Marketing Strategy in 2025 or beyond, crafting Persuasive WhatsApp Messages will surely help