{"id":2464,"date":"2026-03-01T01:00:00","date_gmt":"2026-03-01T01:00:00","guid":{"rendered":"https:\/\/chatreachmagnet.com\/blog\/?p=2464"},"modified":"2026-02-28T15:26:35","modified_gmt":"2026-02-28T15:26:35","slug":"click-to-whatsapp-ads-how-to","status":"publish","type":"post","link":"https:\/\/chatreachmagnet.com\/blog\/click-to-whatsapp-ads-how-to\/","title":{"rendered":"Click-to-WhatsApp Ads: How to Turn Every Social Click Into a Chat &amp; Conversion"},"content":{"rendered":"\n<p><a href=\"https:\/\/adstargets.com\/blog\/4-social-media-platforms\/\" target=\"_blank\" rel=\"noopener\">Social media<\/a> clicks are easy to get. Conversions are not.<\/p>\n\n\n\n<p>You can run ads on Facebook, Instagram, or other platforms and generate hundreds of clicks. But if those clicks lead to a slow-loading website, a confusing landing page, or too many steps before someone can ask a question, most prospects drop off.<\/p>\n\n\n\n<p>That is where <a href=\"https:\/\/chatreachmagnet.com\/blog\/whatsapp-ads\/\">Click-to-WhatsApp ads<\/a> change the game.<\/p>\n\n\n\n<p>Instead of sending traffic to a webpage, you send people directly into a conversation on WhatsApp. And in today\u2019s attention economy, conversation converts better than cold pages.<\/p>\n\n\n\n<p>In this guide, you will learn how Click-to-WhatsApp ads work, why they convert so well, and how to turn every social click into a paying customer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Are Click-to-WhatsApp Ads?<\/strong><\/h2>\n\n\n\n<p>Click-to-WhatsApp ads are paid social media ads that open a direct chat with your business on WhatsApp when someone clicks.<\/p>\n\n\n\n<p>These ads are commonly run through platforms owned by <a href=\"https:\/\/www.marketscreener.com\/news\/meta-platforms-insider-sold-shares-worth-12-212-850-according-to-a-recent-sec-filing-ce7e5cdbdd89f72c\" target=\"_blank\" rel=\"noopener\">Meta Platforms<\/a>, including Facebook and Instagram. Instead of directing users to a website, the call-to-action button says:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send Message<br><\/li>\n\n\n\n<li>Chat on WhatsApp<br><\/li>\n\n\n\n<li>Get Offer on WhatsApp<\/li>\n<\/ul>\n\n\n\n<p>When users tap the button, a WhatsApp chat opens instantly with your business number.<\/p>\n\n\n\n<p>No forms.<br>No waiting.<br>No friction.<\/p>\n\n\n\n<p>Just immediate conversation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Click-to-WhatsApp Ads Convert Better<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Why-Click-to-WhatsApp-Ads-Convert-Better-1024x538.png\" alt=\"Why Click-to-WhatsApp Ads Convert Better\" class=\"wp-image-2469\" style=\"aspect-ratio:1.9047910139833422;width:474px;height:auto\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1. They Remove Friction<\/strong><\/h3>\n\n\n\n<p>Every extra step between interest and action reduces conversions.<\/p>\n\n\n\n<p>Traditional funnel:<br>Ad \u2192 Website \u2192 Landing Page \u2192 Form \u2192 Email \u2192 Follow-up<\/p>\n\n\n\n<p>Click-to-WhatsApp funnel:<br>Ad \u2192 WhatsApp Chat<\/p>\n\n\n\n<p>Fewer steps mean fewer drop-offs. When someone is interested, they can message you instantly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2. Conversations Build Trust Faster<\/strong><\/h3>\n\n\n\n<p>Web pages inform.<br>Conversations persuade.<\/p>\n\n\n\n<p>When a prospect asks a question and receives a fast response, trust increases. They feel heard. They feel valued. That emotional connection drives buying decisions.<\/p>\n\n\n\n<p>People prefer messaging over filling forms because it feels personal and human.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3. Higher Engagement Rates<\/strong><\/h3>\n\n\n\n<p>WhatsApp messages typically have very high open rates compared to emails.<\/p>\n\n\n\n<p>When someone messages your business, you are now inside their most-used app. That increases the likelihood of continued engagement and follow-up conversations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4. Perfect for High-Intent Buyers<\/strong><\/h3>\n\n\n\n<p>Click-to-WhatsApp ads work especially well for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real estate<br><\/li>\n\n\n\n<li>E-commerce<br><\/li>\n\n\n\n<li>Coaching and consulting<br><\/li>\n\n\n\n<li>Local services<br><\/li>\n\n\n\n<li>Event registrations<br><\/li>\n\n\n\n<li>High-ticket offers<\/li>\n<\/ul>\n\n\n\n<p>Why? Because buyers often have questions before purchasing. WhatsApp allows instant clarification.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Click-to-WhatsApp Ads Work<\/strong><\/h2>\n\n\n\n<p>Here is the simple flow:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You create a Facebook or <a href=\"https:\/\/digitaladvertisinghub.com\/instagram-reels-ads\/\" target=\"_blank\" rel=\"noopener\">Instagram ad<\/a>.<br><\/li>\n\n\n\n<li>You select WhatsApp as the messaging destination.<br><\/li>\n\n\n\n<li>A user sees the ad and clicks.<br><\/li>\n\n\n\n<li>A pre-filled message opens in WhatsApp.<br><\/li>\n\n\n\n<li>The user sends the message.<br><\/li>\n\n\n\n<li>You respond manually or through automation.<br><\/li>\n<\/ol>\n\n\n\n<p>That is it.<\/p>\n\n\n\n<p>The magic happens in step six \u2014 how you handle the conversation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step-by-Step: Turning Clicks Into Conversions<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Step-by-Step-Turning-Clicks-Into-Conversions-1024x538.png\" alt=\"Step-by-Step: Turning Clicks Into Conversions\" class=\"wp-image-2471\" style=\"aspect-ratio:1.9047910139833422;width:519px;height:auto\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 1: Create a Clear, Specific Offer<\/strong><\/h3>\n\n\n\n<p>Your ad must answer one question immediately:<\/p>\n\n\n\n<p>\u201cWhy should I click?\u201d<\/p>\n\n\n\n<p>Weak ad:<br>\u201cMessage us for more information.\u201d<\/p>\n\n\n\n<p>Strong ad:<br>\u201cGet 20% off today \u2013 Chat on WhatsApp to claim your discount.\u201d<\/p>\n\n\n\n<p>Be clear about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The benefit<br><\/li>\n\n\n\n<li>The urgency<br><\/li>\n\n\n\n<li>The result<br><\/li>\n<\/ul>\n\n\n\n<p>Clarity increases clicks. Specificity increases conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 2: Use a Pre-Filled Message<\/strong><\/h3>\n\n\n\n<p>When setting up your ad, include a pre-filled message like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cHi, I am interested in your discount offer.\u201d<br><\/li>\n\n\n\n<li>\u201cI would like more details about your service.\u201d<br><\/li>\n\n\n\n<li>\u201cCan you send me pricing information?\u201d<\/li>\n<\/ul>\n\n\n\n<p>This reduces effort for the user. One tap, and the message is sent.<\/p>\n\n\n\n<p>The easier you make it, the more chats you generate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 3: Respond Fast<\/strong><\/h3>\n\n\n\n<p>Speed matters.<\/p>\n\n\n\n<p>If someone messages your business and waits hours for a reply, interest drops. Fast replies dramatically improve conversion rates.<\/p>\n\n\n\n<p>You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up automated welcome messages<br><\/li>\n\n\n\n<li>Use quick reply templates<br><\/li>\n\n\n\n<li>Use <a href=\"https:\/\/insiderone.com\/whatsapp-marketing-software\/\" target=\"_blank\" rel=\"noopener\">WhatsApp marketing tools<\/a> to handle multiple chats<\/li>\n<\/ul>\n\n\n\n<p>Even an automated response like:<br>\u201cThank you for reaching out. A team member will respond shortly.\u201d<\/p>\n\n\n\n<p>\u2026keeps the conversation warm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 4: Qualify the Lead<\/strong><\/h3>\n\n\n\n<p>Not every chat is a buyer.<\/p>\n\n\n\n<p>Ask simple qualifying questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are you looking for?<br><\/li>\n\n\n\n<li>What is your budget?<br><\/li>\n\n\n\n<li>When do you plan to start?<\/li>\n<\/ul>\n\n\n\n<p>This helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on serious buyers<br><\/li>\n\n\n\n<li>Personalise responses<br><\/li>\n\n\n\n<li>Move qualified leads toward purchase<\/li>\n<\/ul>\n\n\n\n<p>Smart qualification saves time and increases closing rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 5: Use Structured Conversation Flow<\/strong><\/h3>\n\n\n\n<p>Treat WhatsApp like a sales funnel inside a chat.<\/p>\n\n\n\n<p>Conversation structure:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Greeting<br><\/li>\n\n\n\n<li>Understand need<br><\/li>\n\n\n\n<li>Present solution<br><\/li>\n\n\n\n<li>Share proof (testimonials, results)<br><\/li>\n\n\n\n<li>Present offer<br><\/li>\n\n\n\n<li>Close<\/li>\n<\/ol>\n\n\n\n<p>Do not just answer randomly. Guide the chat toward a decision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 6: Follow Up<\/strong><\/h3>\n\n\n\n<p>Most sales happen in follow-ups.<\/p>\n\n\n\n<p>If someone does not buy immediately, follow up:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cJust checking if you are still interested.\u201d<br><\/li>\n\n\n\n<li>\u201cOur discount ends today.\u201d<br><\/li>\n\n\n\n<li>\u201cDo you need help deciding?\u201d<\/li>\n<\/ul>\n\n\n\n<p>Because the conversation is already open, follow-ups feel natural \u2014 not intrusive like cold emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Advanced Strategies for Higher Conversions<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Advanced-Strategies-for-Higher-Conversions-1024x538.png\" alt=\"Advanced Strategies for Higher Conversions\" class=\"wp-image-2473\" style=\"aspect-ratio:1.9047910139833422;width:569px;height:auto\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1. Combine With Retargeting Ads<\/strong><\/h3>\n\n\n\n<p>Run retargeting ads to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website visitors<br><\/li>\n\n\n\n<li>Video viewers<br><\/li>\n\n\n\n<li>Instagram engagers<br><\/li>\n<\/ul>\n\n\n\n<p>Then send them to WhatsApp.<\/p>\n\n\n\n<p>These audiences already know your brand, so conversion rates are usually higher.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2. Use Automation Wisely<\/strong><\/h3>\n\n\n\n<p>Automation can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send welcome messages<br><\/li>\n\n\n\n<li>Share catalogues<br><\/li>\n\n\n\n<li>Answer common questions<br><\/li>\n\n\n\n<li>Route leads to the right team member<\/li>\n<\/ul>\n\n\n\n<p>But do not over-automate. Keep the human touch where it matters.<\/p>\n\n\n\n<p>People want conversation, not a robot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3. Share Visual Proof Inside Chat<\/strong><\/h3>\n\n\n\n<p>Inside WhatsApp, you can send:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product images<br><\/li>\n\n\n\n<li>Short demo videos<br><\/li>\n\n\n\n<li>Testimonials<br><\/li>\n\n\n\n<li>Screenshots of results<\/li>\n<\/ul>\n\n\n\n<p>Visual proof builds credibility quickly and pushes buyers closer to payment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4. Make Payment Easy<\/strong><\/h3>\n\n\n\n<p>Once the customer is ready, do not complicate the process.<\/p>\n\n\n\n<p>Send:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Payment links<br><\/li>\n\n\n\n<li>Bank details<br><\/li>\n\n\n\n<li>Checkout links<\/li>\n<\/ul>\n\n\n\n<p>Reduce the time between \u201cI am interested\u201d and \u201cI have paid.\u201d<\/p>\n\n\n\n<p>Speed increases revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Common Mistakes to Avoid<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sending Cold Traffic Without Warm Messaging<\/strong><\/h3>\n\n\n\n<p>If your ad is too vague, you will get low-quality chats. Be clear about who the offer is for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Delayed Responses<\/strong><\/h3>\n\n\n\n<p>A delayed reply kills momentum. Treat <a href=\"https:\/\/twixor.ai\/blog\/whatsapp-for-lead-generation\/\" target=\"_blank\" rel=\"noopener\">WhatsApp leads<\/a> as high priority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Overwhelming the Customer<\/strong><\/h3>\n\n\n\n<p>Do not send long paragraphs immediately. Keep messages short and easy to read.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Not Tracking Results<\/strong><\/h3>\n\n\n\n<p>Measure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cost per chat<br><\/li>\n\n\n\n<li>Cost per conversion<br><\/li>\n\n\n\n<li>Chat-to-sale ratio<\/li>\n<\/ul>\n\n\n\n<p>Optimise what works. Remove what does not.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Click-to-WhatsApp Ads Are the Future<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Why-Click-to-WhatsApp-Ads-Are-the-Future-1024x538.png\" alt=\"Why Click-to-WhatsApp Ads Are the Future\" class=\"wp-image-2475\" style=\"aspect-ratio:1.9047910139833422;width:552px;height:auto\" \/><\/figure>\n\n\n\n<p>The future of marketing is not just traffic.<\/p>\n\n\n\n<p>It is conversation-driven marketing.<\/p>\n\n\n\n<p>Consumers want:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instant answers<br><\/li>\n\n\n\n<li>Personal interaction<br><\/li>\n\n\n\n<li>Simple buying processes<\/li>\n<\/ul>\n\n\n\n<p>Click-to-WhatsApp ads combine paid traffic with direct communication. That combination is powerful.<\/p>\n\n\n\n<p>Instead of hoping someone fills a form, you talk to them.<br>Instead of guessing their objections, you ask.<br>Instead of losing leads in complex funnels, you convert inside a chat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Clicks are good. Conversations are better. Conversions are best.<\/p>\n\n\n\n<p>Click-to-WhatsApp ads bridge the gap between interest and action by turning social media engagement into direct dialogue.<\/p>\n\n\n\n<p>If you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create compelling offers<br><\/li>\n\n\n\n<li>Respond quickly<br><\/li>\n\n\n\n<li>Structure your conversations strategically<br><\/li>\n\n\n\n<li>Follow up consistently<\/li>\n<\/ul>\n\n\n\n<p>\u2026you can transform simple ad clicks into loyal customers.<\/p>\n\n\n\n<p>In a world where attention is short and competition is high, businesses that master chat-based selling will win.<\/p>\n\n\n\n<p>The question is not whether you should use Click-to-WhatsApp ads.<\/p>\n\n\n\n<p>The real question is:<br>Are you ready to turn every click into a conversation \u2014 and every conversation into revenue?<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media clicks are easy to get. Conversions are not. You can run ads on Facebook, Instagram, or other platforms<\/p>\n","protected":false},"author":6,"featured_media":2467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whatsapp-marketing-guide"],"uagb_featured_image_src":{"full":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion.png",1200,630,false],"thumbnail":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion-150x150.png",150,150,true],"medium":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion-300x158.png",300,158,true],"medium_large":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion-768x403.png",768,403,true],"large":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion-1024x538.png",800,420,true],"1536x1536":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion.png",1200,630,false],"2048x2048":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion.png",1200,630,false],"colormag-highlighted-post":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion-392x272.png",392,272,true],"colormag-featured-post-medium":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion-390x205.png",390,205,true],"colormag-featured-post-small":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion-130x90.png",130,90,true],"colormag-featured-image":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion-800x445.png",800,445,true],"colormag-default-news":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion-150x150.png",150,150,true],"colormag-featured-image-large":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion-1200x600.png",1200,600,true],"colormag-elementor-block-extra-large-thumbnail":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion-1155x480.png",1155,480,true],"colormag-elementor-grid-large-thumbnail":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion-600x417.png",600,417,true],"colormag-elementor-grid-small-thumbnail":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion-285x450.png",285,450,true],"colormag-elementor-grid-medium-large-thumbnail":["https:\/\/chatreachmagnet.com\/blog\/wp-content\/uploads\/2026\/02\/Click-to-WhatsApp-Ads-How-to-Turn-Every-Social-Click-Into-a-Chat-Conversion-575x198.png",575,198,true]},"uagb_author_info":{"display_name":"Theophilus Iorkegh","author_link":"https:\/\/chatreachmagnet.com\/blog\/author\/iorkeghtheophilus\/"},"uagb_comment_info":0,"uagb_excerpt":"Social media clicks are easy to get. Conversions are not. 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