10 WhatsApp Remarketing Hacks That Are Boosting eCommerce Sales Overnight
WhatsApp Remarketing is swiftly becoming one of the most powerful tools in the arsenal of eCommerce marketers looking to convert, re-engage, and retain customers in real-time.
With widely growing active users worldwide and open rates exceeding 98%, WhatsApp is not just a messaging platform—it is a goldmine for businesses aiming to drive instant, measurable results.
As competition intensifies in the online marketplace, the ability to remarket effectively via WhatsApp can mean the difference between a lost sale and a loyal customer.
In this blog post, we will unveil 10 practical WhatsApp remarketing hacks that are boosting eCommerce sales overnight.
Whether you are running an online clothing store, electronics outlet, or beauty product line, these strategies can help you recover abandoned carts, increase repeat purchases, and build long-lasting customer relationships.
Let’s dive into the hacks one by one and learn how you can replicate these wins for your own brand.
What is WhatsApp Remarketing?
WhatsApp Remarketing is a digital marketing strategy that involves re-engaging potential or existing customers through targeted messages on WhatsApp.
It allows businesses to send timely, personalized communications to users who have interacted with their brand but have not completed a desired action—such as making a purchase, completing a form, or revisiting the website.
Unlike traditional remarketing through email or display ads, WhatsApp remarketing uses a direct, real-time, conversational approach that feels more natural to users.
Whether it’s reminding someone about an abandoned cart, sending back-in-stock alerts, or providing custom offers, WhatsApp remarketing turns leads into loyal customers efficiently.
10 WhatsApp Remarketing Hacks that Boost eCommerce Sales
Hack 1: Abandoned Cart Recovery Messages
Did you know that over 70% of online shoppers abandon their carts? WhatsApp remarketing allows you to automatically remind shoppers about items they left behind.
By sending a friendly message with a product image, link, and even a limited-time discount code, you can recover lost sales quickly.
Example:
“Hi Sarah 👋, we noticed you left these stylish shoes in your cart. They’re still waiting for you! Complete your purchase within the next 2 hours and get 10% off with code SHOE10.”
This sense of urgency and personal touch can nudge customers to complete their checkout.
Hack 2: Product Recommendation Messages
Use WhatsApp to upsell and cross-sell by sending personalised product recommendations based on past behaviour. If a customer bought a smartphone, suggest accessories like screen guards or earphones.
Example:
“Thanks for your recent purchase! You might love these phone cases that go perfectly with your new device 📱.”
This tactic encourages additional sales without sounding pushy.
Hack 3: Flash Sale & Limited-Time Offer Alerts
Nothing sparks action like FOMO (Fear of Missing Out). Promote flash sales, discount hours, and exclusive promotions via WhatsApp broadcasts.
Example:
“⚡FLASH SALE ALERT: 25% off all watches for the next 4 hours only! Tap here to shop now → [link]“
Sending such alerts directly to customers’ phones ensures your message gets seen instantly.
Hack 4: Back-in-Stock Notifications
Products go out of stock, but when they return, notify interested buyers immediately via WhatsApp.
Example:
“🎉 Good news! The ‘Classic Denim Jacket’ you wanted is back in stock. Order now before it runs out again → [link]“
These notifications reignite interest and help you close warm leads.
Hack 5: Order Follow-up with Review Request
Engage customers post-purchase by asking for feedback or reviews. Not only does this increase your store’s credibility, but it also keeps the customer relationship alive.
Example:
“Hey James, hope you’re enjoying your new smartwatch ⌚. Would you mind leaving us a quick review? It only takes a minute! → [link]“
Bonus: Offer a small incentive (e.g., discount coupon) in exchange for a review.
Hack 6: Birthday & Anniversary Discounts
Delight customers with personalized offers on special dates. WhatsApp lets you schedule and automate these messages with tools like WhatsApp Business API.
Example:
“🎂 Happy Birthday, Anita! We’ve got a special 20% off just for you today. Treat yourself → [link]“
This builds loyalty and increases chances of repeat purchases.
Hack 7: Loyalty Program Reminders
Use WhatsApp to promote your loyalty programs and keep customers coming back.
Example:
“Hi Alex, you’re just 2 purchases away from earning your next reward! Shop now and unlock a free gift → [link]“
This gamifies the experience and motivates repeat buying behaviour.
Hack 8: Festival & Seasonal Campaigns
Capitalise on major holidays and seasonal events by sending out curated offers, gift guides, or holiday-exclusive deals via WhatsApp.
Example:
“🎄 This Christmas, give the gift of glow! Check out our holiday gift sets with up to 30% off → [link]“
These campaigns generate excitement and boost conversion during peak shopping seasons.
Hack 9: WhatsApp-Only Exclusive Deals
Create a sense of exclusivity by offering deals only available to your WhatsApp subscribers.
Example:
“🔐 EXCLUSIVE: Only our WhatsApp subscribers get 15% off sitewide this weekend. Use code VIP15 → [link]“
This encourages more users to subscribe to your WhatsApp updates and increases customer lifetime value.
Hack 10: Quick Reorder Buttons
Make it effortless for returning customers to reorder previously purchased items by sending them a pre-filled quick reorder link.
Example:
“Running low on your favourite face cream? Reorder now in just 2 taps → [link]“
Convenience is a powerful driver of repeat business.
Benefits of WhatsApp Remarketing
Implementing WhatsApp remarketing offers several advantages, especially for eCommerce businesses. Here are the key benefits:
#1. High Open Rates
WhatsApp messages boost open rates as high as 98%, far exceeding email (20–30%). This ensures that your remarketing efforts are actually seen by customers.
#2. Real-Time Engagement
You can instantly communicate with your audience—whether it’s sending out flash sale alerts, cart reminders, or quick reorder options—leading to faster conversions.
#3. Cost-Effective Channel
WhatsApp campaigns are relatively inexpensive compared to paid ads, especially when targeting existing leads. Plus, responses tend to be quicker and more actionable.
#4. Personalised User Experience
Messages can be tailored with names, product images, order details, or special occasions (birthdays, anniversaries), which increases relevance and customer retention.
#5. Stronger Customer Relationships
The conversational format of WhatsApp helps build trust and loyalty by providing support, updates, and offers in a human-like manner.
#6. Reduced Cart Abandonment
Timely reminders via WhatsApp can help recover lost sales by prompting users to complete unfinished purchases.
How WhatsApp Remarketing Works (Step-by-Step)
- Customer Opt-in: Users give permission to receive messages via WhatsApp (e.g., during checkout or lead forms).
- Behaviour Tracking: Your website or app monitors customer actions—cart additions, product views, past purchases.
- Automation Setup: WhatsApp Business tools or APIs trigger messages based on those actions.
- Follow-up Messaging: Relevant, contextual messages are sent to the user’s WhatsApp, prompting them to act.
- Analytics & Optimisation: You track message delivery, response, and conversion rates to improve future campaigns.
Tools You Need for WhatsApp Remarketing
To set up a successful WhatsApp remarketing system, consider the following tools and platforms:
- WhatsApp Business API or App
- CRM Software (e.g.HubSpot, Zoho CRM)
- eCommerce Platform Integration (Shopify, WooCommerce, Magento)
- Automation Tools (Chatreachmagnet, WATI, Zoko, Twilio, Gupshup)
- Message Templates approved by WhatsApp
These tools help you collect data, segment users, trigger automated flows, and analyse performance—all essential for a scalable remarketing strategy.
Who Should Use WhatsApp Remarketing?
WhatsApp remarketing can benefit a wide range of businesses, but it’s especially useful for:
- eCommerce Stores: Recovering carts, promoting products, sending reorder reminders.
- Subscription Services: Renewals, plan upgrades, or inactivity reminders.
- Booking & Appointment Platforms: Follow-ups, confirmations, reminders.
- Retailers & D2C Brands: Special offers, loyalty programs, seasonal alerts.
If your business relies on repeat customers or abandoned leads, WhatsApp remarketing is a must-have.
Key Metrics to Track in WhatsApp Remarketing
To measure the effectiveness of your WhatsApp remarketing efforts, monitor these key performance indicators (KPIs):
- Delivery Rate: The percentage of messages successfully delivered.
- Open Rate: How many recipients viewed the message.
- Click-Through Rate (CTR): How many clicked the link in your message.
- Conversion Rate: How many completed a purchase or intended action.
- Unsubscribe Rate: Indicates if messages are seen as valuable or spammy.
Tracking these metrics helps you refine your strategy and deliver higher ROI.
Best Practices for WhatsApp Remarketing
Here are some tips to ensure success with your WhatsApp remarketing:
- Always get user consent before messaging.
- Keep messages concise and clear.
- Use friendly, human tone—avoid sounding robotic.
- Avoid spamming; space out messages appropriately.
- Include a call-to-action (CTA) in every message.
- Segment your audience for personalised campaigns.
- Use media (images, GIFs, buttons) to make messages engaging.
Conclusion
The reason these hacks are so powerful is simple—WhatsApp is direct, personal, and instant.
Unlike email, which can go unread for hours or days, WhatsApp messages are usually read within minutes. This makes it an ideal platform to reach customers at critical decision-making moments.
By integrating WhatsApp into your eCommerce marketing strategy, you are not just increasing conversions, you are also building trust, loyalty, and long-term engagement.
