10 Benefits of WhatsApp in Real-estate Industry
WhatsApp Business API is a unique and versatile communication tool therefore, it has become a tool used in the real estate industry in various areas, which has brought us to talk about its benefits in the Real Estate Industry.
Talking about real estate times a great factor to recognize among others, and WhatsApp Business API helps in essence and deals, which are usually a hit or miss if communication is not prompt, staying connected with clients is very paramount.
WhatsApp Business API has come to the rescue of many businesses that have chosen to explore its potential but in this post, we will be discussing benefits of whatsapp in real-estate industry.
Having over 98% message open rate & over 45% click rates, WhatsApp Marketing is 10x more effective than emails & SMS.
In this blog, we’ll explore the top 10 use cases of WhatsApp Business API for the real estate industry. Get ready for some insightful and entertaining information!
But first, let’s look at what exactly is the WhatsApp Business API.
What is WhatsApp WhatsApp in Real-estate Industry?
WhatsApp Business API is a programmable API, launched by Facebook in 2018 allowing businesses to Broadcast & receive unlimited messages to a Global audience & drive better customer experiences on WhatsApp. It helps businesses to manage customer support, boost conversions & business growth on WhatsApp.
However, WhatsApp only built the WhatsApp APIs and did not provide a platform to use the WhatsApp Business API. They delegated this responsibility to WhatsApp Business Solution Providers (BSPs)
Instance WhatsApp WhatsApp in Real-estate Industry
Below are examples of WhatsApp Business API use in the real estate industry
#1. Fast Lead Generation
If your real estate business is getting low lead generation simply add a FREE WhatsApp Button to your website for direct clicks in order to promote instant lead generation. For every customer that visits your website and clicks on the FREE WhatsApp button, they’ll be redirected to your WhatsApp API account. As soon as they send the first message, you get their name as well as WhatsApp numbers saved into the dashboard. That’s instant lead generation at no extra cost!!
#2. Property Listings and Updates
One of the best use cases of WhatsApp Business API is that you can send messages to Unlimited users in one go. You can easily broadcast messages to hundreds of thousands about new property listings & updates on WhatsApp. This is an easy way o communicate and advertises your new products to customers.
#3. Virtual Property Tours
You won’t need necessarily take your customers on a physical tour to see a property you have for sale, you will simply send all needed details of the property inform of videos and images to them via WhatsApp, and other property descriptions, for your clients to explore the properties remotely and make informed decisions easily on WhatsApp.
#4. Personalized Customer Engagement on Unlimited devices
Going into a one on one discussion with your customers brings about personalization and rust about your real estate agency. It adds a human touch to the interaction and fosters trust and loyalty.
WhatsApp has a maximum limit of five accounts login on different devices, the WhatsApp Business API enables users to have as many Live Chat agents provide the needed customer support. And with the use of chat bots users can automate their responses easily.
#5. Retarget Hot Leads
If you do a Broadcast about your real-estate businesses to your customers an didn’t get the expected traction don’t worry you can retarget your information with WhatsApp. You will segment your audience based on past experience and demography and filter users based on who read, replied or clicked (the CTA button) on your WhatsApp Broadcast message for better conversions.
#6. Appointment Scheduling & Confirmation
Back in het days real estate companies would usually be going back-and-forth sending emails to schedule property viewings or schedule meetings on other platforms but thanks to WhatsApp business API, a lot can be done with WhatsApp with respect to that especially when they set up a WhatsApp Chatbot that will collect important user data such as their name, email, interest, etc simplifying the whole process.
#7. Automated Reminders
Remembering dates and records of events and keeping some other contract dates about a property can be very challenging but you can use WhatsApp Business API and set important appointment reminders.
#8. Boost your Brand Authenticity with Green Tick
WhatsApp Green tick for your real estate brands account is a way of instill trust and authenticity to your business, once customers see a verified page they are more likely to interact with such a brand than the one that does not have.
#9: Feedback is invaluable in the real estate industry
Getting feedback about your business is the best way to help you improve on your services and build a get better results, among competitors, and it can be done on WhatsApp wit automated replies.
#10. Post-Sale Support
Your relationship with your customers after a business transaction is very important too WhatsApp Business API allows experts to, address serious concerns. This can help build strong ties and maintain returning purchases.
13 benefits of using WhatsApp Business API in the real estate industry
Below are 13 benefits of using WhatsApp Business API in the real estate industry;
#1. Instant Communication: WhatsApp enables real estate agents to communicate with clients in real-time, fostering quicker responses to inquiries and improving customer satisfaction.
#2. Global Reach: With over 2 billion users worldwide, WhatsApp provides access to a wider global audience, allowing real estate agents to connect with clients from different demographies
#3. Cost-Effective: WhatsApp Business API offers cost-effective communication solutions compared to traditional methods such as phone calls, SMS, emails etc, reducing expenses for both agents and clients.
#4. Multimedia Messaging: Real estate agents can send photos, videos, virtual tours, and documents via WhatsApp, providing clients with a comprehensive view of properties without the need for physical tours on the property.
#5. Personalized Interaction: WhatsApp allows for personalized communication through one-on-one chats, helping your business to tailor their messages to clients directly preferences and needs.
#6. Convenient Scheduling: Agents can schedule property viewings, meetings, calls and other appointments with clients directly through WhatsApp, and reduce human labor.
#7. Document Sharing: Important documents such as contracts, agreements, and property brochures can be securely shared with clients via WhatsApp, facilitating efficient transaction processes.
#8. Broadcast Lists: Real estate agencies can create broadcast lists to send mass messages to multiple clients simultaneously, enabling targeted communication and marketing campaigns.
#9. Feedback Collection: Agents can solicit feedback from clients after property viewings or transactions, helping to improve service quality and address any concerns promptly.
#10. Lead Nurturing: WhatsApp allows agents to maintain ongoing communication with leads, providing updates on new listings, market trends, and promotional offers to nurture relationships and drive conversions.
#11. CRM Integration: Integration with Customer Relationship Management (CRM) systems enables agents to manage client interactions more effectively, track communication history, and streamline follow-up processes.
#12. Enhanced Security: WhatsApp Business API offers end-to-end encryption for messages, ensuring that sensitive information shared between agents and clients remains secure and confidential.
#13. Analytics and Insights: Real-time analytics provided by WhatsApp Business API allow agents to track message delivery, engagement metrics, and campaign performance, enabling data-driven decision-making and optimization of communication strategies.
Conclusion
WhatsApp Business API offers an so many advantages for the real estate industry. From lead generation to personalized customer engagement and streamlined communication customer personalization, this versatile platform is transforming the way real estate professionals connect with clients in general and it provides communication at a cost effective rate much better than known modes of communication.
